"Engaging and quite humorous... a hard-hitting boot camp to help you recalibrate your way of business thinking and management."
"A well-written book that is helpful to entrepreneurs, as well as to anyone else who seeks enduring success in business or in life"
Machine Design
"Zinn tells you  what it takes to succeed in a world where markets are constantly changing."
"Walter Isaacson's Steve Jobs, Andrew Grove's Only the Paranoid Survive, David Packard's The HP Way. To this list we may be able to add Tough Things First."
Tough Things First book cover and quote

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