Book 3

Ray Zinn Quote

In the Press

New York Post

The New York Post's review of Ray Zinn's tenure and success at the end of his service as the CEO of Micrel. "The 77-year-old Zinn, who co-founded the semiconductor manufacturer Micrel in 1978 as a two-man operation, has turned it into a multimillion-dollar company with a stock return exceeding 700 percent during his tenure." Read more >

SandHill.com logo

“This interview in SandHill.com’s leadership series profiles Ray Zinn, who founded semiconductor company Micrel in 1978 in Silicon Valley — without venture capital funding — and led it from startup days to a company with almost a quarter billion dollars annual revenue.” Read more >

Fortune Magazine

A profile of Ray Zinn in Fortune, detailing Zinn’s perspective on employee longevity, corporate loyalty and Silicon Valley. "In an industry where change is the norm and loyalty is the exception, Raymond Zinn's four-decade tenure leading Micrel stands out." Read more >

Why Tough Things First? Nowhere else will you get:

  • A contrarian’s view of Silicon Valley, venture capital, and on-shoring
  • Detailed perspectives on self-discipline and organization discipline (the two are uniquely related)
  • Deep insight on the mechanics of enterprises
  • Rapid grip on management and leadership
  • A autobiographical treatise on the interaction of people, management, and becoming legally blind mere days before an IPO

ENDORSEMENTS

“Wow! Ray Zinn’s book Tough Things First is a read that you’ll not want to miss. From beginning to end this book shares tough lessons every entrepreneur needs to know.”
Dr. Richard G. Whitehead, University Ambassador, Southern Virginia University

“I have not seen a better, more practical, more realistic, more helpful, or more engaging invitation to entrepreneurship.”
Reed N. Wilcox, President, Southern Virginia University

“Tough Things First is entertaining, enlightening, humorous as well as truly practical.”
Mike Noonen, Chairman, Silicon Catalyst

“At a time when a rush to riches attitude prevails in Silicon Valley, it’s refreshing to get a dose of perspective from the ‘veteran’.”
Richard A. Moran, Ph.D., President of Menlo College and author of Sins and CEOs

“It’s a very uplifting story about what a determined spirit can achieve in the world, particularly in Silicon Valley and in the United States.”
Rick Crowley, CFO, Intersil